Tuesday, SEPTEMBER 20, 2011 - page 1 of 1
Kiss Your Readers
We’re not great fans of acronyms, but we do have a soft spot for KISS meaning Keep it short and simple. It’s a great summary of good writing principles: don’t write more than you need and don’t overcomplicate your style. Your readers will thank you for it.
The so-called KISS principle, first coined by Kelley Johnson, an engineer at Lockheed, was Keep it simple stupid. In communications, the principle became Keep it short and simple.
Johnson was not alone in recommending simplicity. Albert Einstein, perhaps the greatest intellectual thinker of the last 100 years one said: ‘Everything should be made as simple as possible, but no simpler’. Leonardo Da Vinci said: ‘Simplicity is the ultimate sophistication’.
When you write keep it short and simple. Short and simple sentences are the easiest to read. In business and government writing, readers want this style in writing. They want to read documents once, understand its meaning and move on.
But most people can’t write in a short and simple style. Here’s someone writing about the KISS principle on a website – analyzed by StyleWriter.
So if they can’t keep to the principle when writing about it, there’s not much hope for them.
Is your writing style short and simple?
Download a free StyleWriter 4 trial and test your writing. Do you score three excellent ratings or do your readers struggle to understand your message?